What is Engagement Technology


Engagement Technology Is More Important than Ever before, It’s like a Map to Lost Treasure

I remember the first PPC ad campaign I ran for a website about 7 years ago. I got a free £30 voucher from Google and gave it a shot. £30 vanished into thin air within a matter of hours and I didn’t get one lead! The issue was me. I didn’t understand the psychology of an online customer.

My site was simple and didn’t have technologies that could facilitate turning that a visitor into a piping hot lead. I just didn’t understand why it wasn’t working and I certainly wasn’t sure where to start in fixing it.

But when I start to see case studies of companies doubling and tripling online revenue, without actually increasing traffic, simply by creating a visitor centric experience, I knew I had to learn fast.

These extraordinarily profitable technologies turn visitors into cold hard sales.

“We will always exploit technology to meet our human desires. Whoever understands these desires and the drivers behind them will hold the key to online influence.” Nahai, N. (n.d.). Webs of influence:The Psychology of Online Persuasion

Stick around and I’ll show you how I went about solving the the problem of escalating marketing costs and low conversions.

engagement technology leads

Engagement technology are those technologies that allow for an interactive relationship between you and your visitors or customers. The problem small businesses and start ups have, is that there is a lot of misinformation out there; theoretical advice over what works and what doesn’t, and a lot of it isn’t backed by much proof.

That’s why my site contains a number of useful studies and brand examples which are like gold dust for the more experienced behavioral economists.

Dynamic ContentSubscription Forms Pop UpsInstant ChatSocial SharesQuizzesFeedbackAnalytical Platforms

Provide Dynamic Content on The Fly

dynamic content testing of website colorsDynamic content can be presented on the fly to visitors based on their search results, their interests, country and much more. No more generic content. Test headlines, colors, images and see your visitors turn into customers.
These have become a science. Where these are placed, their call to action text, button color and fields have enormous impact on generating leads. expedia_old_logo Expedia were able to lift up sales by £12 million by simply omitting a field in their online form.

I’ve also seen a company called Vendido increase leads 60% by completely omitting the whole the form!

Nonetheless, you should always test their effectiveness as they are an absolutely essential element for lead development and sales conversions.

Pop Up Your Lead Conversions!

Pop Ups are another essential tool for engaging your audience and building relationships. If they are wrongly timed and too frequent they can annoy your herd.Logo

But, present them at the right time with targeted relevant messages, they become a powerful tool!

I’ve seen some instances such with wpbeginner.com where they increase leads by 600%!

Instant Chat is an absolute must. You can visually see where customers are and ask them at any stage along their journey how you can help. intuit logo
By knowing what they are looking for through their visitor path, you can create a relevant interaction and close sales immediately online.

It can alert both your PC or your mobile device when someone has a question So you can sell when your not even in the office!

Intuit, a software development company, seen sales increase over 200% by engaging with their customers and helping them choose a product through this ground breaking technology.

Google now uses backlinks and social share as top indicators for displaying search results.

The more shares you have, then the better your rankings and the more traffic you will receive. Once you build a community, your focus can be on supplying them what ever it is that interests them.

This allows you to own your community rather than paying for it through PPC or spending time developing content just for traffic.

There was a quiz that our entertainment editor had done. Over the course of the year, it had accumulated the most digital shares of any post of the year, a quiz drives engagement and most importantly shares. Summer Anne Burton, BuzzFeed Managing Editorial Director

Visitor Feedback Drives Business Improvement

Oracle logo Oracle were able to deflect up to 75% of the 6,000 new service cases each month by using
visitor feedback to create a FAQ’s page.

This resulted in savings of £100,000’s and allowed the 275 engineers to focus on more value add projects !!

My goal is to help SMB’s bridge the chasm between the research and the market place. I combine psychology with additional support in neuroscience and behavioral economics to create awareness of how marketing has changed from a local to global context.

I have have made so many mistakes in the past. I have years of accumulated knowledge of how not to develop an online presence. You can have access to my knowledge and shave years off your path to success.

I have not failed. I’ve just found 10,000 ways that won’t work. – Thomas Edison

Drive traffic and convert visitors into customers for less money than your competitors! Get in touch and we’ll set you up with web design that is made to sell.


Robert is the Chief Marketing Officer at Exodus Digital Marketing. He has achieved a 1st Class Honours B.A in Marketing from Vangaurd University, California, and 1st Class Honours M.B.S in Management Consultancy from UCD Smurfit Business School, Dublin, Ireland.
 
He has worked for companies like IBM and BT Telecommunications. He consults and trains small businesses in all things digital marketing. Learn more about us here

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