Twitter Mass / Bulk Direct Message (DM) Tools

How offering help via direct message on Twitter can actually end up helping you too!

So, sending direct messages to all – or a select group – of your followers on Twitter is probably just a bit annoying and ultimately won’t be of much help, right? Wrong! Well, personally, I have found it invaluable for building social media relationships through offering my followers support. I get in touch to ask them if they would like my support on Facebook, LinkedIn or Google+ and suggest that I could follow, like, share or connect with them on an alternative platform if they want too.

This might seem counter-productive: why waste my time offering help to my followers and perhaps even competitors? Well, the whole basis of social networking relies on the fact that it is communal and reciprocal; you’re certainly not going to make any enemies by offering to help those people who are a part of your network. I mean, who would turn down an offer to get more likes or shares, am I right?

There is, of course, a more direct self-serving purpose to this though: in psychology they call it the Law of Reciprocity, you might have heard of it in the guise of a little thing known as: “I’ll scratch your back, you scratch mine”?! Strategically positioning yourself in this way is quite likely to incite a return of the very same favours you are offering: share or like something for one of your followers and the likelihood is that they will do the same for you in return.

No sense leaving it up to chance though…After I help out my new Twitter buds, I make sure to DM them again just letting them know it’s done, saying I hope it will be of help, and then not very subtly giving them a link where they can reciprocate! Well, sometimes if you don’t ask you don’t get!

Bulk Direct Message Twitter DM

I use the TwitterDMer tool (prize for the most obvious name around?) because it allows me to send personalised direct messages to my new followers and also specify select user details if I wish. Even better: it’s free, yes FREE!


Use the {firstname} and or {website} codes in your DM. This creates a personal and relevant message to your followers. The first time I used it, I didn’t realise I could do this and sent a generic message, which in hindsight may have felt spammy and was probably why I didn’t get so much pick-up on it. You live and learn!

Don’t try to sell something this way. A soft sell by developing relationships first is the only way forward for businesses in today’s world – customers are far more savvy than you may think these days!

Other Twitter Automation Tools

TweetManager is useful to auto-follow users, auto-reply and schedule tweets. It’s also FREE!

TweetAdder is a desktop-based software with all the bells and whistles. There’s a FREE trial but it is a premium software you will have to eventually pay for.

Robert is the Chief Marketing Officer at Exodus Digital Marketing. He has achieved a 1st Class Honours B.A in Marketing from Vangaurd University, California, and 1st Class Honours M.B.S in Management Consultancy from UCD Smurfit Business School, Dublin, Ireland.
He has worked for companies like IBM and BT Telecommunications. He consults and trains small businesses in all things digital marketing. Learn more about us here

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