8 Rock Solid Ways to Turn Your Visitors into Sales with Conversion Rate Optimisation (CRO)
You’ve probably heard about this search engine optimization (seo) stuff and you have probably even invested in a new website that still isn’t getting you the traffic, leads or sales you want. But have you heard of conversion rate optimisation?
I used to believe that I would get more sales by increasing my traffic. This used to cost me a fortune and drive up my costs. Now when I want more sales, I make adjustments to my website and increase sales from my current traffic.
Three out of five businesses (59%) believe that conversion rate optimisation is crucial to their overall digital marketing strategy, according to a new report Econsultancy & RedEye
Whether you are just starting out looking for a web design company or have a business and need to keep up with your competitors, you will want to focus on converting traffic to sales.
What’s the point of search engine optimisation and buying traffic if you can’t convert it? Our conversion rate optimisation services for businesses around Northern Ireland and in places like Belfast, Newry, and Lisburn can help you turn current and new traffic into sales!
Keep reading and I’ll show you just some of the ways that you can increase sales from your website through conversions rate optimisation.
How to Improve Your Conversion Optimisation Rates (CRO)
1) Landing Page DevelopmentYou have done your keyword research to attract custom. You’ve optimized your website for search engines, and now you need to design the page that will sell products and services to your customers.
Follow the link and get converting visitors to sales with killer landings pages today. I’ll even tell you how Crazy egg increased sales by 363% by changing their landing page!
2) Form Design & Optimisation
Form design is one of the most essential elements of sales. It can make or break your ability to generate leads and sales. Get it right and make the best of your design, website architecture and sales copy.
Are you tired of paying for traffic and suffering from a lack of leads? Come with me and I will show you how Expedia increased sales by $12 Million by making one simple change to their form. Don’t waste anymore time!
3) Call to Action Optimisation
So you’ve spent £100’s if not £1000’s on attracting visitors to your website.
You have developed a winning sales funnel, but every visitor that follows the sales path to your landing page neglects to sign up, register or buy.
Perhaps your Call To Action is a little limp in creating value or urgency?
Learn how adding value increased conversions 83% for Gamesforlanguage!
4) Social Proof Optimisation
Humans are a social being. We thrive off social acceptance, we engage with others when making tough decisions, and we want to emulate those we admire.
Advertisers have leveraged this phenomenon since the time of Sigmund Freud and his cousin Edward Bernays. Bernays persuaded the entire species of women to pick up smoking as a representation of independence in the woman’s struggle for equality in the 1920’s.
Social media and new technologies have made it easier for businesses to see which way the herd moves with stimuli. Technology and social psychology have made it easier for business to use these powerful tools and measure “buying response”. Find out out Seiko increased sales 58%.
5) Instant Chat for High Conversions
Imagine you worked as a bartender in a fancy cocktail bar.
Someone comes to the bar for a drink, do you ignore them?
Or would you do you greet them at the bar and ask how can you can help?
How many sales are you missing by not saying hello and asking how you can help when a visitor arrives?
Why not ask them what they want and help them make the best decision with your personal service.
A company called Intuit increased sales over 200% by integrating instant chat on their website.
Want to know more?
6) A/B Testing
A /B Testing uses powerful software that allows us to quantify the reactions visitors make to webpage stimuli. Stimuli can be images, headlines, offers, colours and much more.
The human mind is vast. The neurological path ways that humans use to make complex decisions can extend through culture, experience, knowledge and even ignorance.
Up until now, it was not certain what made people tick, now we know for certain, what makes people click! AB testing tell us
What goes on between the stimulus and response that takes place in the human back box, which physiology and psychology has not succeeded in effectively opening up Concepts, Propositions, and Schemata: What are the cognitive Units – John R.Anderson, Carnegie-Melon University
Feel free to get in touch anytime to discuss conversion rate optimisation services (CRO) for your business in Belfast, Lisburn or Newry. We are digital marketing strategy provider for Northern Ireland