5 Twitter Predictions You Won’t Want to Miss!


5 Twitter Predictions You Won’t Want to Miss!

Strategically, but not very subtly, Twitter is evolving and changing. The origins of Twitter dates back to the mid-2000’s when its main purpose was to be a microblogging system where users could make an update to friends and colleagues in 140 characters or less.

An updated phone post on the floor of the New York Stock Exchange features a Twitter logo, Monday, Nov. 4, 2013, in New York. Twitter Inc. will begin trading on the New York Stock Exchange on Thursday morning after setting a price for its IPO sometime Wednesday evening. (AP Photo/Richard Drew)

(AP Photo/Richard Drew)

The company quickly expanded and in 2013, filed the necessary paperwork with the United States Securities and Exchange Commission to launch their initial public offering.

That is the main reason why the once simple platform is not as simple anymore. Here are some quick highlights from the changes made to the service over the past few years:

  • 2010 – Ability for businesses and users to “promote” Tweets to assist with their marketing efforts.
  • 2013 – “Vine” is launched by Twitter as a video-sharing app.
  • 2013 – Twitter becomes publicly traded.
  • 2013 – Twitter allows users to embed images within the feed.
  • 2014 – Brand new profile designs are launched for users.
  • 2015 – The company announces plans to remove 140 character limit from direct messages between users.

Since Twitter now has the added burden to take care of its investors and offer a return on their investment, here are 5 predictions on the direction the business is going.


1) Twitter produces separate news application

The business has already become an essential part of the average American’s method for discovering breaking news. There is a lot of cash to be made if Twitter can find a way to take possession of the news stories or leverage a way to license the ability to multiple sources.

 

2) Twitter becomes a participant in the professional communication space by offering new suite of (paid) tools

Twitter for BusinessA company’s ability to reach its workers quickly and at scale can be a big competitive advantage. Twitter has a track record of proving that they can get any message out to the masses, so it would be interesting if they move in to this new space.

 

3) Character count increases by 5-15 characters

This would be an enormous modification from the core setup of the company. We’ve noticed it over the past couple years with added graphics, videos, growth in message character length, etc., the Twitter feed is getting more and more muddled.

There is a limit to how much advertising money can be made if a company is limited to just 140 characters. As an example, some companies that are in the graphic design space may have products or services that are very descriptive or require additional imagery to explain.

If promoters are only given 140 characters, how much detail can they provide?

 

4) Promoted tweets “stick” to the upper part of Twitter’s app and feed

If the company was to aggressively pin sponsored Tweets to the very top of the feed, impressions and clicks for those advertisements would rise. What happens when those metrics improve? Profit in shareholders’ bank accounts.

 

5) Asking for more personal information to match users with like interests

This change could have 2 positive effects at the same time. For one, users would be able to find similar people in their area or simply find individuals with similar interests. Secondly, marketers would now be able to segment even further to improve the value of impressions for their advertisements.

It will be fun to watch the company change over the next few years to see if any of these predictions come true.

Regardless of any change that Twitter makes, here are a few reasons why you should connect with your customers on the platform today:

  • Tweets are starting to appear in the Google Search Results.
  • The basic customer communication and marketing on Twitter is absolutely free.
  • Your message can quickly be amplified if customers take notice and retweet the content.
  • Offers an inside look at what your competitors are doing.
  • Engaging with your customers can enhance brand loyalty.

 

Author Information

You can find Kara MitchenKara Mitchen on Twitter. She is a marketing enthusiast with a passion for social media marketing, trade show marketing, and finding out new trends. In her spare time, she loves cooking, recipes, spending time with family, and drinking coffee. A lot of coffee!

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Robert is the Chief Marketing Officer at Exodus Digital Marketing. He has achieved a 1st Class Honours B.A in Marketing from Vangaurd University, California, and 1st Class Honours M.B.S in Management Consultancy from UCD Smurfit Business School, Dublin, Ireland.
 
He has worked for companies like IBM and BT Telecommunications. He consults and trains small businesses in all things digital marketing. Learn more about us here

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