3 Ways to Engage Visitors and Create Explosive Online Sales with Psychology


3 Ways to Engage Visitors and Create Explosive Online Sales with Psychology

How would you feel if you were having an intimate conversation in public with friends and family, and someone belligerently interrupted the group conversation saying “look at me, listen to me, I’m great?” You’ve experienced this? Annoying right? There are still so many businesses that do this exact thing when advertising online. They are called Spammers! I have to admit. I was one of them. But, what if there was another way? A way that would drive up traffic and could increase conversions over 800%?


When internet marketing first started off, no one knew any better. Analytics was in it’s infancy and spamming worked. Back then, it was simply called online advertising! But today, the average consumer is far more savy! And they hold relatively little interest in sales pitches from spammers.

Today, with the power of analytics and A/B Testing, you can test what people respond to in your online communications. Select emotive words, images and messages based on nueromarketing and behavioral economics case studies to induce massive advertising savings and produce spectacular conversion ratios of visitors to customers.

I’m going to introduce you to some testable concepts of psychology to create awareness of how online marketing has changed, and how with expert knowledge your business can utilize this information, get it right and explode your revenues!

It’s a relatively new phenomenon that we started to hear about people who lost track of time and stayed up late spending more hours online than they had expected. They may have watched TV shows or were just window shopping for gifts, things to do, online courses, holidays or ways improve their business results.

People spend less time watching TV and more time on the internet reading and learning about things that interest them.

person holding horseshoe magnet upside down and money attracted to it Become what your customers are attracted to. They travel virtually with such magnetic precision. They find solutions to the problems by networking with knowledge workers (bloggers), service workers and social media groups. And they are not afraid to drill down deep for answers when they really want to know something.

As you know; a visitor makes up their mind to stay on your site within 3 seconds. But HOW do we compel a speeding bullet to stop a little while and listen to the solution we offer?  That’s that tricky part.

If you want to increase your sales and leads, or cut your marketing expenses by producing advertising content which provides superior return on your investment and makes you money, then keep reading.



What to Consider When Trying to Persuade Potential Customers to Take Action on Your Website

Remember, you only have three seconds to move yourself into the line (of what seems like a speeding bullet of a visitor) and grab hold of them on their journey. Once you have hold of them, just like traffic signs, you have to give them clear evidence and direction for them to stay. Your message must be clearly relevant to their problem or interests.

engage-online-psychology-generate-salesSomething can’t be compelling to read unless it is relevant. A farmer may be interested in a advertisement for a couple of tonnes of horse shit to grow his healthy produce and increase his profitability, but as a digital marketer that grows businesses, I wouldn’t.

You have to know who your visitor (aka: target audience) is and what they want before you can offer a solution, otherwise your offer is as good to them as horse shit!

It’s like those pop ups a soon as you land on a webpage. They are popped down just as quick as they pop up. Why? Because the person is not yet engaged and invested in the information or offer. In other words the pop up holds no relevancy!

Why should someone stay on your site? What’s in it for them? Provide valuable educational content that supports their goals and decisions and you will build trust and credibility. This is why push selling (spamming) has fallen out of favour and solution selling has proven to be the most effective way to engage your target market and communicate what’s in it for them.

Grab a visitors attention, create an interest and enable them to partially solve their challenge and they will happily exchange their contact details and enter into a relationship with your business.

With solution selling, they know you are someone that can help them with their challenges and with the right technology integrated into your website you can create plenty of future “touch points” where they will have the opportunity to ask you for your paid products and services.

The Definitive Guide to Seductive Sales Copy That Grabs Attention that Converts Visitors to Raving Fans and Sales!

woman looking at headline To increase sales and leads, sex up your copy and images to grab attention and engage the senses. I’ll cover command tenses, benefit statements, and how engaging the senses will have your sales soaring in no time.

I will also reveal case studies that prove copy length can increase conversions over 350%. It did for a company called CrazyEgg, and it can for you.

Do you have enough sales? Start increasing your sales today and explore seductive sales copy that sells

Use the Consumer Buying Decision To Create Interest and Get Blazing Results.

man begin rejected by woman Do you feel lost or rejected by your target market? Have you spent weeks and months, and loads of cash on generating traffic and content that has failed to increase sales?

Learn the best way to develop content and structure your webpage navigation to improve your visitor’s experience.

Simply read more about the consumer buying decision and start selling better today.

The Blueprint to Solution Selling That Will Create Explosive Online Sales

magnifying glass over the word solution People are not interested in your product features or services. They are interested in a solution to their problem.

Solution selling creates engagement by discussing symptoms of visitors problems and their desired outcome and then aligns those with your products or services.

Discover how to generate explosive sales numbers with solution selling.


online consumer psychology

Robert is the Chief Marketing Officer at Exodus Digital Marketing. He has achieved a 1st Class Honours B.A in Marketing from Vangaurd University, California, and 1st Class Honours M.B.S in Management Consultancy from UCD Smurfit Business School, Dublin, Ireland.
 
He has worked for companies like IBM and BT Telecommunications. He consults and trains small businesses in all things digital marketing. Learn more about us here

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