Search Engine Optimisation “How-to-Guides” by 3 SEO Pro’s

3 SEO “How-to-Guides” By Search Engine Optimisation Pro’s

Listed below are the worlds most informative SEO specialists. They lead the way in theory and technological innovation within the search engine optimisation industry, and they are my most trusted advisors.  Need help with local SEO?

1) Danny Sullivan

Top Seo Expert Danny has been around since 1996 before the days of Google. He is the founder and editor-in-chief of Search Engine Land and Marketing Land You can find him on Twitter @dannysullivan

Here are some articles to help you on you way from Search Engine Land
A content Marketers Guide To SEO: A Checklist
10 WordPress SEO Questions That Took Me 10 Years To Answer!

2) Matt Cutts

Search Engine Optimisation Expert Matt Cutts Head of Google’s Webspam team. His goal is to help coordinate algorithms to produce results relevant to Google queries. He can read his Matt Cutts’ Blog or catch him on Twitter @mattcutts

Here’s some advice to get you closer to your goals.
Google’s Matt Cutts: Over Time Backlinks Will Become Less Important

3) Rand Fishkin

Search Engine Optimisation Specialist Rand Fishkin Started a an SEO Consulting Company, and co-authored Art of SEO. You can read more about seo on his website or meet him on Twitter @randfish

Some learning material for you.
10 SEO Myths that Friggin’ Tick Me Off
What Deep Learning and Machine Learning Mean For the Future of SEO

4) Dharmesh Shah

Search Engine Optimisation Expert Dharmesh Shah Co-Founder of HubSpot who’s mission is to help businesses attract, engage and delight customers by providing relevant content. You can find him at or find him on Twitter @dharmesh

Here is some search engine optimisation knowledge to help you become an SEO Expert
Why Journalists Are Outranking Marketers in Search (And How We Can Compete)

5) Barry Shwartz

SEO Consultant Barry Schwartz CEO of RustyBrick and Founder of the Search Engine Roundtable Visit his website Rusty Brick He is often quoted by Forbes, Reuters, Wall Street Journal and more. You can also catch him on Twitter @rustybrick

Here’s some more reading for your search engine optimisation learning
Google Answers Why A Web Site Might Rank Badly For One Keyword

The “3 Ultimate How-to-Guides” for Search Engine Optimization

Google’s Search Engine Optimization Starter “How-to-Guide”. Get everything you need to understand how the mechanics of SEO works. This knowledge will allow you to easily monitor and measure your SEO providers efforts. Click on the image to get started.

Table of Contents
Google's Search Engine Guide

  • Create unique, accurate page titles
  • Make use of the “description” meta tag
  • Improving Site Structure
  • Improve the structure of your URLs
  • Make your site easier to navigate
  • Optimizing Content
  • Write better anchor text
  • Optimize your use of images
  • Use heading tags appropriately
  • Make effective use of robots.txt
  • Be aware of rel=”nofollow” for links
  • SEO for Mobile Phones

Moz’s Beginners Guide to Search Engine Optimisation is a great resource if you are not quite sure what SEO is all about yet. This SEO guide is perfect to help you understand what is important in SEO, with this information you will be able to choose and interview a SEO supplier with confidence.

Moz Beginner Guide toi SEO Table of Contents

  • How Search Engines Operate
  • How People Interact With Search Engines
  • Why Search Engine Marketing is Necessary
  • The Basics of Search Engine Friendly Design
  • Keyword Research
  • How Usability, Experience & Content Affect Ratings
  • Growing Popularity with Links
  • Search Engine Tools & Services
  • Myths & Misconceptions About Search Engines
  • Measuring & Tracking Success

Quick Sprout’s The Advanced “How-to-Guide to SEO is invaluable to ensuring your website is perfectly positioned for Googlebots and other search engine bots. This is a far more technical aspect of SEO but will support better rankings in search engines. This guide is useful when selecting an SEO provider. If a provider also completes these tasks you’ll know they’re better than 99.9% of the “Fake SEO” providers out there.

Advanced Search Engine Optimsiation GuideTable of Contents

  • Crawl The Site
  • Save your Crawl
  • Check Page Levels
  • Check for Crawl Errors
  • Find & Fix Long Titles
  • Find & Fix Long Descriptions
  • Look at Indexation Settings
  • How To Find All Pages with Any HTML

Search Engine Optimisation is Not Just About Keywords, It’s About Attracting Potential Customers in Different Stages of Their Purchasing Decision

keyword-relevance-in-sales-leadsTo be successful turning traffic into sales leads you will need to know a little about the consumer purchasing decision funnel and how it relates to keyword and search engine optimization.

Best results are achieved when you attract visitors, educating them, building a relationship and then offering your services.

For example, it is my business goal to create sales through the delivery of SEO services on this page. If a business has just heard of SEO for the first time, then they are in the AWARENESS stage and they will use general keywords such as “search engine optimization”.

This type of search is done by people wanting to learn about SEO, NOT buy services. Searchers in this bracket are known as “Top of Funnel” searchers.

Potential customers use long tail keywords, such as “search engine optimization agency Belfast”. Searches like this are completed by potential customers who have a DESIRE and want to take ACTION.

Publishing content for long term keywords offers the highest ROI! See from the example below, and ensure your provider is targeting long tail keywords.


A Last Tip To Help You Generate More Revenues Through SEO services.

Search engine optimization is the process of naming meta elements of your website to be easily read and understood by both search engines and people. File names and folders are very important as their titles combine to make the URL.

Lets use search engine results from the previous example in the keyword research section.

Refining and optimizing for long tail keywords, we finally found the best keywords that offer a high ROI. The terms “Black Leather Flat Women’s Shoes”.


Look at the the good example , it has a folder called women and subfolder called shoes-boots and another sub folder called flat shoes. This makes the url women/shoes-boots/flat-shoes.

Because the site architecture is designed well, the url has the ability to display in Goggle for multiple variations of keywords.

“Women’s boots” “Women’s shoes” “women’s flat shoes” This type of architecture creates efficiency in the url and allows for maximum ROI.

Take a look at the poor example, It has terms in the url and title page that are completely irrelevant. So why has it ranked so high with the others results?

Millions of visitors! This comes from million of pounds spent on offline advertising to get the brand name know and searched for online. As a consequence Google give it a high page rank and it subsequently displays high without too much search engine optimization.

However, Google also want to provide the searcher with the most relevant results. Where do you think would rank it had relevant folder titles? How much they save on advertising if they checked out the 3 SEO “How-to-Guides” By Search Engine Optimization Pro’s?

In Closing, Take Care How You Choose A SEO Agency, There are Plenty of Sharks Out There

There will be many SEO companies checking this page as it get’s higher in the rankings and they’ll all wonder why I’ve just given you all the information you need to do search engine optimisation yourself.

The reason is because I only care that you make your dream a reality, besides, you now know that I’m not just another empty offer. I do what I say, and say what I do. Like any service, you pay someone to help you because you don’t have the time, not because you can’t learn to do it yourself.

You eat takeaways right? That doesn’t mean you don’t know how to cook, does it?

At the end of the day, I grew a start-up plumbing company from zero clients to over 600 within half a year. I also grew revenue for a kitchen company over 200% in one year. The question now remains with you. Do you trust to me to do search engine optimisation for you?

What type of increase in revenue could be achieved with higher rankings? How much could be saved on offline advertising with a more efficient website? Get a website that will drive traffic, and earn you more leads and sales here.

Most of our search engine optimisation clients are from the Belfast area, and we use skype, email and phone to work directly with you, not matter where you are in the world. Get in touch and we’ll help you do the things you just don’t have time for.

Robert is the Chief Marketing Officer at Exodus Digital Marketing. He has achieved a 1st Class Honours B.A in Marketing from Vangaurd University, California, and 1st Class Honours M.B.S in Management Consultancy from UCD Smurfit Business School, Dublin, Ireland.
He has worked for companies like IBM and BT Telecommunications. He consults and trains small businesses in all things digital marketing. Learn more about us here

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